The H2H (Human2Human) concept has taken hold of the marketing sector. But it’s not just customers who benefit from an honest, personalized and straightforward exchange with another person? What’s really happening is that we’re living in a world of transparencies while we’re pushing away intermediaries and filters, both real and self-constructed. Now more than ever, we desire forging and maintaining 1:1 relationships with direct access to customers, and real experiences with each other. Value propositions now need to come directly from the source — you, as a person. These messages can come from the CEO or an evangelist. But it has to come from a person… not a brand. Read more..