The H2H (Human2Human) concept has taken hold of the marketing sector. But it's not just customers who benefit from an honest, personalized and straightforward exchange with another person? What's really happening is that we're living in...
November 23, 2017
The H2H (Human2Human) concept has taken hold of the marketing sector. But it's not just customers who benefit from an honest, personalized and straightforward exchange with another person? What's really happening is that we're living in a world of transparencies while we're pushing away intermediaries and filters, both real and self-constructed. Now more than ever, we desire forging and maintaining 1:1 relationships with direct access to customers, and real experiences with each other. Value propositions now need to come directly from the source -- you, as a person. These messages can come from the CEO or an evangelist. But it has to come from a person… not a brand. Read more..
Watch KP Reddy's talk about "Why BuiltTech, why now" at Lat59 in Estonia.
Your building is talking. Eric Hall asks, "Are you listening?" Eric is Founder and Chief Innovation Officer at Site 1001, a smart building performance and operations platform that...
When we launched Shadow Labs almost two years ago, I didn't want to call it an incubator. Instead, we called it a lab. We still call it Shadow Labs, but when people ask us what it is, we usually refer to it as an incubator...
