Creating the Intangible Enterprise

The Critical Skills Required to Thrive in an AI-Driven World

A photo of the book "Creating the Intangible Enterprise" along with an iPhone displaying the e-book version.

The AI revolution is here...

AI is poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning,  intangibles that are uniquely human — skills like creativity, adaptability and leadership — will be the clear drivers for growth.Read Creating the Intangible Enterprise to understand not only how AI fundamentally change the landscape of every industry, but also why companies that focus on those unmeasurable skills will be best-positioned to navigate it.


KP gives the reader a highly personalized, deeply engaging and brilliant analysis on the role AI will play—and won't play— and how professionals need to best prepare themselves for the coming AI revolution.

A photo of Michael Beckerman.
Michael Beckerman
CEO of CREtech


A great job of disarming the assaults on AI and positioning it as the valuable asset it really is—an enhancement, not replacement, for human creativity, judgment, and decision-making.

A photo of Barry Johnson.
Barry Johnson
Chief Executive Advisor, BEAJ GLOBAL, Inc.


In his own imitable way, with tremendous insight and a dash of humor, Reddy lays out a clear vision for an AI-infused future, and a road map for design-firm CEOs to thrive in it.

A photo of Mick Morrissey.
Mick Morrissey
Managing Principal, Morrissey Goodale


"Creating the Intangible Enterprise" simplifies the way we should look at the rise of AI use cases and provides insightful, practical recommendations to be ready and thrive as the organization of the future.

A photo of Ibrahim Odeh.
Ibrahim S. Odeh, Ph. D, MBA
Dept. of Civil Engineering and Engineering Mechanics, Columbia University


We are on the cusp of potentially enormous AI-driven disruptions to foundational economic and social structures. KP outlines a tangible approach to thriving in an AI-driven world and details why the focus of AI disruption may be in industries that have been historically slow to innovate.

A photo of Dr. Sam Chandan.
Dr. Sam Chandan
Founding Director, Chen Institute for Global Real Estate Finance at the NYU Stern School of Business


In Creating the Intangible Enterprise, KP Reddy emphasizes that paradigm-shifting technologies like AI won’t upend the world as we know it. On the contrary, they will bring us back to the fundamentals — enhancing success through greater creativity, adaptability, resilience, and leadership. Its ultimately a hopeful vision of a future that’s more efficient and more human.

A photo of Amir Paul.
Aamir Paul
President, North America Operations, Schneider Electric

Other Books by KP


What You Know About Startups is Wrong

Being an entrepreneur seems like the ultimate American dream. But the startup mythology is filled with urban legends and false expectations that can cause business owners to lose what is truly important to them. To succeed in the world of entrepreneurship, one should know how to enter with clear goals and strong boundaries.
In What You Know About Startups Is Wrong, K.P. Reddy explains the behind-the-scenes reality of business building, debunking eleven popular myths about what defines a top entrepreneur. With guidance on everything from how to balance work and personal life to leveraging great relationships to when and how to leave the game, Reddy guides potential founders and established entrepreneurs alike through the realities of running a company.
Being an entrepreneur isn't a short-term gig with big wins-it's a lifestyle. This book is your essential guide to understanding, preparing for, and managing your business without sacrificing your health, happiness, or relationships.
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A photo of the book "What you know about Startups is Wrong" along with a smart phone showing the e-book version.
A photo of the book "BIM for Building Owners and Developers" along with a smart phone showing the e-book version.

BIM For Building Owners and Developers

BIM is far more than an "upgrade" to the latest CAD software. It is a process improvement tool that leverages data to analyze and predict outcomes throughout the different phases of the building life cycle.
The time for a building owner to get involved with the BIM process is not at the end of the building project but from the very beginning. BIM for Building Owners and Developers is the only guide that will help you, the owner and client, use BIM to increase transparency and create a more integrated design and construction process, which will result in better quality buildings at lower cost and in a shorter time frame.
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Contact KP to learn more about how he can help you and your company reach new heights.