This playbook is designed for senior leaders in the Architecture, Engineering, and Construction industry who hold operational leadership positions and are responsible for driving business growth through the launch of new products and services. It serves as a framework to ensure that innovation aligns with market demand. The target audience includes business leaders on both the operations and innovation teams, ideally those with exposure to both. Relevant roles include Chief Innovation Officer, Chief Operating Officer, Principal, SVP,VP, Senior Director, and similar positions.
